If you operate an online store, you might suffer from low sales, few email subscribers and/or a high cart-abandonment rate. If that’s the case, chance are that you have low customer engagement on your website.
This happens to every person who steps into the world of eCommerce and runs an online business. If you have any of the issues mentioned above, you can use ‘lightbox popups’ to solve them.
Here’s the thing about lightbox popups:
They are primarily designed to grab the attention of your visitors. When you use them on your website, you get the ability to:
1. Present targeted offers to your customers based on who they are and what they’re shopping for to increase your sales
2. A/B test different popups so you can choose the one that engages more of your customers and improves your engagement rates
3. Strategically show popups with discounts and promos using exit-intent, scroll- and time-based triggers so you can reduce cart-abandonment on your website
In this article, we’ll discuss how you can take advantage of lightbox popups and its many features to achieve these goals and improve customer engagement on your website.
Feature # 1: Present Targeted Offers To Target Audiences
If you want to increase your customer engagement, you have to present customers with offers that they’re interested in. You can do this by targeting your visitors based on their location(s) and the language(s) they speak.
For example, suppose the majority of the visitors on your online store are from two countries i.e US and Mexico. You can create different popups i.e one for US customers and one for Spanish customers. You can then set the English version of the popup to be only shown to US visitors and the Spanish version of the popup to be only shown to Mexican visitors. And that’s how you can target each specific audience based on the language they speak.
This way, you automatically increase customer engagement because you are showing relevant offers to relevant audiences – and therefore, you increase your sales as well.
Another thing you can also do is set the popups to appear on certain pages you choose – and restrict them from appearing on other pages.
In the screenshot above, you can see there are two options: one where you can add URLs of pages where you want to show the popups and one where you don’t. Using this setting, you can make targeted offers appear on specific product pages your customers are viewing.
For example, if customers spend a lot of time viewing phone cases, you can set up a popup to appear on that page offering discounts or promotions on phone cases. And you can restrict the popup from appearing on your clothing-related product pages.
A lightbox popup screenshot from Divanidea
The reason these targeted offers work is because you are offering your customers a choice to buy at a discount. And according to research, customers who have a limited set of choices make decisions faster and are more satisfied with their purchase.
Feature # 2: Improve Conversions With A/B Testing
The main purpose of lightbox popups is to get as many of your visitors as possible to engage with your store. That’s because these popups have CTAs which encourage your visitors to check out your products, available offers and promotions or become part of your email list through email subscription popups.
But here’s the thing:
Customers don’t give emails or their cash easily. To convince visitors to engage with your online business, you need your popups to be irresistible to your customers. The copy, the images, the CTA – everything needs to be perfect.
You will get conversion-optimized popup templates for collecting emails, showing offers and promoting new products. But to make sure each of your popups are converting well, you can A/B test them, first.
To get started, you can easily create a duplicate of a popup and make minor alterations. You can change the CTA, the headline or the image. Then, you can run both variants on your website and see which one gets you the highest customer engagement.
There’s no limit to how many popups you can A/B test. You can create as many variants as you want and test them until you find the one that gets you the best conversions. That way, you’ll be able to engage more of your visitors and get more sales and emails.
Feature # 3: Reduce Cart-Abandonment With Timed, Scroll and Exit-Intent Popups
If your customers abandon their carts – or leave without buying anything, it’s because they weren’t convinced of the value your store was offering.
For this purpose, popups can be set to appear based on three main triggers:
1. Time-Triggered Popups: The popup box will appear after a set amount of time has passed.
2. Scroll-Triggered Popups: The popup box will appear after a visitor has scrolled down to a specific percentage length on the webpage.
3. Exit-Intent Popups: The popup box will appear as soon as the visitor moves their cursor to the upper part of the browser menu.
Do you know the biggest reason why you should use these triggers? Because according to research, 75% of your abandoning visitors want to come back to your website, but only one-third of them actually do so. And time, scroll and exit-intent popups are your last chance to capture some of these abandoning visitors.
These three powerful settings, when strategically used, will reduce the number of visitors who abandon their carts on your website.
How To Use Triggers On Your Lightbox Popups
On Google Analytics, you can see which pages of your website people are spending a lot of their time on. The more time visitors spend on a page, the more interested they are in the products on that page.
Once you know this, you can create a time triggered popup which activates after a visitor spends, say, 30 seconds on that webpage. Or you can set up the popup to appear after the visitor scrolls a certain percentage to the bottom of the page.
Or suppose one of your pages has a high bounce rate. You can set up an exit-intent popup with a discount or offer that appears any time a person moves their cursor to close that page.
You can switch between different triggers for a popup anytime you want. So if you feel the scroll-triggered popup isn’t working well, you can change it to become exit-intent instead. It’s worth noting that you can also set up multiple triggers for a popup.
But it’s recommended that you don’t. That’s because your visitors will get annoyed seeing the same popup the second time every time they visit your website. And for this reason, you might actually see lower conversions on your online store and high drop-out rates.
A final setti ng you can make is that you can show or restrict a specific popup on certain pages.
With these strategies, you can definitely increase the customer engagement rate on your online store.
Do Lightbox Popups Really Work?
Countless case studies and research by authoritative websites show that popups, without a doubt, do actually work. They increase customer engagement, improve sales and reduce cart-abandonment.
For example, Dan Zarrella, author of ‘The Science of Marketing’ did a study on the positive and negative effects of popups. According to his blog post, adding popups doubled the number of subscribers he received while having no effect on his bounce rate. Sites such as Entrepreneur.com and Social Media Examiner have reported similar results by adding popups to their website.
With that being said, give lightbox popups a try yourself and see whether you experience any of the benefits mentioned here. Popups marketing is a great way to get automated customer engagement on your store. Once you set it up, it automatically collects emails and sets up better sales prospects for you – it works 24/7.