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Mobile Cart Abandonment: Crisis, or Easy Fix

Since 2014, more than half of all eCommerce traffic have been provided by mobile users. Mobile devices and tablets are increasingly representing more and more traffic. According to BI Intelligence, a research service from Business Insider, mobile commerce or m-commerce will count for 45%...

How to best align your Shopify store with Hubspot CRM

Everything started back in October 2014, when Loren Padelford joined the Shopify team as Head of Sales. At that time, the world’s leading eCommerce website was using a complex CRM platform to keep track of its leads and sales. Starting off in his newly...

9 things eCommerce businesses are doing wrong with their checkout process

A phone conversation.   Customer: “Hello, I’d like to purchase a cover for my iPad. What options have you got?”   Store X: “Oh, we have loads of choices including different variations of size, color, iPad generation, material…”   Customer: “Great! I’d like to...